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Research reports

Research report on Bemax

Bemax has been advertised for some time in thepress using a negative but sympathetic approach. The objectives of the research reported here wereto examine two alternative approaches in order toascertain which was the most appropriate both to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1973
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Citation

, C. (1973a, December 03). Research report on Bemax. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-report-on-bemax


Research reports

Toffee Crisp commercial research

The general purpose of this research was to obtainconsumer reactions to four new 15-second commercialsfor Toffee Crisp: 'China Shop', 'Skeleton', 'Chandelier', 'Chimney' The commercials portrayed situations in which the 'crunching effect' of eating a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 12, 1973
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Citation

, C. (1973a, November 12). Toffee Crisp commercial research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/toffee-crisp-commercial-research


Research reports

The Stork challange

The research was required: 1. To examine any changes in reactions to the StorkChallenge in the light of changes in the Margarine/Butter market since the Schlackman research of 1970;2. To examine two possible developments of Storkadvertising; one...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1973
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Citation

, C. (1973a, November 01). The Stork challange. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-stork-challange


Research reports

Further qualitative research on advertising approaches for the Polaris concept

The chief objective of the research was to investigatecommunication of the Schweppshire brand from the newcommercial.In addition to this, areas covered in the previousresearch - positioning of the brand, packaging, price, and expectations for the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 12, 1973
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Citation

, C. (1973a, October 12). Further qualitative research on advertising approaches for the Polaris concept. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/further-qualitative-research-on-advertising-approaches-for-the-polaris-concept


Research reports

Report on qualitative research on Topexane advertising treatments

The main objectives of this research were:1. Toevaluate the communication effectiveness of each execution;2. Attitudes of each target group to each execution; 3. Preference of each target group for particular executions.About this collection:Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1973
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Citation

, C. (1973a, October 01). Report on qualitative research on Topexane advertising treatments. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-topexane-advertising-treatments


Research reports

Summary report on a qualitative evaluation of two press ads

The objectives of the research reported here were toundertake a communication check to help to determineboth the believability and comprehension of twoadvertisements.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 15, 1973
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Citation

, C. (1973a, September 15). Summary report on a qualitative evaluation of two press ads . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/summary-report-on-a-qualitative-evaluation-of-two-press-ads-


Research reports

Multi-media research

This report sets out the results of a qualitativestudy into the ways in which television, outdoor, and press advertising work, both as independentmedia and as complementary media. Of particularinterest was the way in which the sum of advertisingseen...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 11, 1973
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Citation

, C. (1973a, September 11). Multi-media research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/multi-media-research


Research reports

Qualitative research on Parker pens

It is planned to use the pre-Christmas 1972 commercialfor the Parker Flighter De Luxe ball pen for pre-Christmasadvertising in 1973. The communication objectives ofthe commercial were to elicit the response.About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1973
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Citation

, C. (1973a, September 03). Qualitative research on Parker pens. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-parker-pens


Research reports

Research report on Soft Moist cat food and packaging

The general objectives of the research were to exploreconsumer reactions to the proposed new, soft and moistcat food. Also, information were required whichwould be useful in framing consumer benefits and product descriptions for use in the launch...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1973
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Citation

, C. (1973a, September 01). Research report on Soft Moist cat food and packaging. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-report-on-soft-moist-cat-food-and-packaging